How to Use Twitter For Your Business

Following up from the last set of Social Media Marketing webinars where we covered the basics of Twitter and other Social Media tools and sites, I have been getting questions about using Twitter Marsha Saphira for business purposes.

In response to those questions, I wanted to write out a short list of Twitter for Business best practices and some of the most popular tools that make these practices possible.

This list of tools, techniques, and what is possible is changing and expanding almost daily with the explosion of Twitter usage and discussions of Twitter merging with some other site/partner. Thus I expect to stay current on using Twitter for business purposes we will need to repost more on this topic from time to time.

It is important that you completely fill in the registration and profile information when signing up on Twitter. If you set up your Twitter Id as a business name it is less real than using a personal name.

If you still want the business name in there, you could possibly add the company after the persons name (like Dell computer has been known to do with names like "PatrickAtDell"). In the profile section, post your website. I wouldn't recommend a short URL here if you can avoid it since this is your brand and the full link helps in your SEO rankings. Also in the profile section you enter in relevant search terms in your profile description.